How To Know What You Don’t Know

How To Know What You Don’t Know

How is that….to know what you don’t know?

This weird question mark will be bent out in a moment.

Personally, I was a victim 1 ½ year ago and thanks to a strange way I was caught by the fascinated and in a certain sense “unreal” digital marketing world.

Even if the digital commerce already has taken gigantic steps towards a new and real future, there is still a passive fence for most people to accept this reality.

Companies like Google, Facebook, and Amazon to just mention a few of them are not only real companies but also businesses with multi-billion revenues.

Everything in life needs a certain “starting strip” to capture all around you, especially when something so big and important as a new way of interacting will be introduced in all areas with an accelerated speed.

Important phases in our history of development start with the Agriculture Revolution, continuing with the Industrial Revolution, and now we are all facing the Digital Revolution.

The sad part of this fast speed evolution is that people who are ignoring that we all need to be “digitalized” definitely will be left behind.

As the commerce is a huge part of all societies, the digital commerce will probably be the segment that will have the most important impact.


To Know, To Not Know and To Not Know That You Don’t Know

How is that? ….and why is it important?

Well, the problem to not know what you should know, is that you can lose the opportunity of your life.

But it doesn’t stop there. There is even a worse scenario:

To think that you know what you in reality don’t know. This was exactly what happened to me 1 ½ year ago.

As humans we belong to any of the following groups when it comes to knowledge:

To know what you know – As examples, can be mentioned that I know that I know my name, I know the address where I am living, etc.

To know what you don´t know – Example here could be, I know that I don’t know Japanese. I know that for sure.

To not know what you don’t know – belonging to this group make life quite uncomplicated. You have nothing to worry about but neither anything to be happy about, because you don´t know what to be happy for or what to worry about.

To Know or To Not Know

To Know or To Not Know

So far so good, but we need to add a 4th group or a sub-group to the second or maybe 3rd group above, and that is:

Believe that know what you don’t know – this means that believe in something that isn’t correct. From this group the main part of our failures in life occurs.

Since some years back I have been searching for freedom in life, I believe is a dream we all have in our minds. I was tired of the corporate world, working for others and trading my experience and knowledge for money.

When surfing around on the Internet I came across every single day and with a growing intensity these digital business opportunities, some more spectacular than others. For me, they were all scams with false promises to getting rich without any effort more than paying the money they asked for.

Watch the following video, which is a Q&A video where the three most frequent questions around digital marketing online will be answered. The answers are very transparent and mixed up with my personal experience.



Spending Money Is An Issue Of Knowing

While thinking about the different groups and dividing our actions based on what you know and don’t, you can start to analyze how you are spending money.

Besides the fixed budgeted cost you need to seriously take care of to not run into financial problems, we all have a certain amount of money to spend in a more emotional or spontaneous way. It could be a drink in a bar, nice pants or shoes you just saw in a shop. In this way, we can spend hundreds of dollars, and we feel comfortable about it.


Spending Money

Spending Money

What drives that kind of behavior?

Knowledge about what you want. You know for sure that you want what you are purchasing and are not fumbling around in a kind of unknown territory.

On the other side, we can feel completely unsure and even reluctant to spend $5, maybe $20 or $30. What drives this behavior is the lack of knowledge. You don’t know what you are buying and feel that it is a completely unnecessary purchase.

This happened to me when I saw all online opportunities as scams, where somebody tried to “steal” my money. The money was not an issue. It was my totally cold attitude towards the product, based on my perception that held me back to spend the $29.95.

I was a victim of the “Believe that know what you don’t know” syndrome.


Don’t let anybody or anything take away your dream of freedom.

My Banner


As a subscriber of our blog post, you get this e-mail every 5th day. Subscribe here. Comment in social media if you like the content and share with friends, relatives and colleagues if you believe it could be of interest.